Sans Normal Afkuy 23 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Multiple' by Latinotype, 'Flaco' by Letter Edit, 'June' and 'June Pro' by Schriftlabor, 'Hamburg Serial' by SoftMaker, 'Mestre' by Tipotecture, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, modern, energetic, confident, sporty, friendly, emphasis, impact, motion, clarity, modernity, slanted, rounded, smooth, clean, sturdy.
A heavy, slanted sans with smoothly rounded curves and compact, sturdy proportions. Strokes appear broadly uniform with minimal modulation, creating a solid texture and consistent color in lines of text. Terminals are clean and largely unadorned, while bowls and counters stay open and geometric, giving the alphabet a controlled, contemporary rhythm. Numerals and letters share the same forward-leaning stance and robust presence, reading clearly at display sizes.
Well-suited to headlines and short emphatic text where strong presence and motion are desired, such as posters, sports or fitness branding, packaging callouts, and promotional graphics. It can also work for UI labels or signage when a bold, energetic tone is appropriate, though its weight and slant favor display over long-form reading.
The overall tone is assertive and energetic, with a forward motion that feels active and contemporary. Rounded geometry keeps it approachable rather than aggressive, balancing punchy emphasis with a friendly, everyday usability.
The design appears intended to deliver a bold, modern voice with a sense of forward movement, using rounded geometric forms to maintain clarity and approachability. Its consistent stroke treatment and compact, impactful shapes suggest a focus on high-visibility communication in branding and display contexts.
The slant is pronounced enough to be a defining characteristic, and the dense weight makes spacing and word shapes feel compact and impactful. Curved letters (like C, G, O, S) emphasize circular construction, while diagonals add a dynamic cadence across headings.