Sans Normal Abkoj 25 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Agilita' by Linotype and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, posters, modern, airy, friendly, informal, dynamic, friendly emphasis, modern utility, readable italic, contemporary branding, oblique, humanist, rounded, open apertures, soft terminals.
This italic sans has smooth, rounded forms and an oblique forward slant with low stroke modulation. Curves are clean and elliptical, with softened terminals and generally open counters that keep the texture light. Uppercase shapes feel straightforward and contemporary, while the lowercase introduces more humanist movement—especially in the single-storey constructions and the gently varied stroke endings. Spacing is even and readable, producing a calm rhythm in text with clear differentiation in letters and numerals.
It works well for interface copy and product text where a personable italic voice is needed without becoming calligraphic. The open apertures and steady spacing also suit editorial subheads, captions, and short paragraphs, while the slant makes it effective for branding, packaging, and poster messaging that benefits from a sense of motion.
The overall tone is modern and approachable, with an energetic slant that reads as informal rather than corporate. Its rounded geometry and open shapes give it a friendly, easygoing voice suited to everyday communication and lightweight branding.
The design appears intended as a contemporary italic sans that combines geometric smoothness with humanist readability. Its goal is likely to provide a friendly, modern emphasis style that stays legible and consistent across text and display sizes.
The numerals follow the same rounded, oblique logic as the letters, maintaining consistent color in mixed alphanumeric settings. The slant is pronounced enough to signal emphasis while remaining stable in longer lines of text.