Sans Superellipse Haluk 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Eastlane' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, ui labels, modern, friendly, confident, clean, techy, clarity, modernization, approachability, brand impact, geometric system, rounded, soft corners, geometric, sturdy, compact apertures.
A heavy, geometric sans with squared-off rounds that read as superelliptical—curves feel like rounded rectangles rather than perfect circles. Strokes are uniform and robust, with blunt terminals and minimal modulation. Counters are generous but apertures are relatively compact, giving letters a solid, blocky presence; the lowercase shows a two-storey “a” and single-storey “g” with a clear ear, plus a symmetrical, wide “w.” Figures are similarly sturdy and open, with a simple, straight “1” and rounded forms in “0/8/9” that keep the same squarish curvature logic.
Works best for headlines, logos, and brand systems that need a sturdy, contemporary voice with friendly geometry. The strong stroke color and simplified shapes suit signage and packaging where quick recognition matters, and it can also serve for UI labels and interface headings when a bold, assertive tone is desired.
The tone is modern and approachable, balancing a friendly softness from the rounded geometry with a confident, no-nonsense weight. It feels contemporary and utilitarian rather than expressive, suited to straightforward communication with a slightly tech-forward character.
The design appears intended to deliver a highly legible, contemporary sans with a distinctive superelliptical construction—combining geometric order with softened corners to feel both technical and approachable.
The overall rhythm is even and stable, with broad proportions and consistent stroke color creating strong presence at display sizes. The squared-round construction makes the type feel engineered and orderly, while avoiding sharpness through softened corners.