Sans Normal Vebun 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Oktah', 'Oktah Neue', and 'Oktah Round' by Groteskly Yours (names referenced only for comparison).
Keywords: ui text, branding, advertising, posters, packaging, contemporary, friendly, casual, approachable, clean, approachability, readability, modernity, informal emphasis, rounded, humanist, oblique, open counters, soft terminals.
A rounded sans with a consistent oblique slant and smooth, low-contrast strokes. Curves dominate the construction, with open, generous counters and softened terminals that keep the texture even and readable. Proportions feel balanced rather than condensed or extended, and the overall rhythm is steady, with slightly lively, humanist shaping in letters like a, e, and g. Numerals follow the same rounded, straightforward logic, staying clear at text sizes.
Well-suited for UI and product copy where a clear, friendly voice is needed, as well as branding and packaging that benefit from a soft, contemporary feel. The slanted stance also works well for headlines, pull quotes, and short promotional lines where you want energy without harshness.
The tone is modern and approachable, combining a clean sans structure with a gentle, informal warmth from the slant and rounded detailing. It reads as friendly and conversational rather than formal or technical, making it feel comfortable in everyday communication.
The design appears intended to deliver an everyday sans that stays clean and legible while adding warmth and momentum through an oblique posture and rounded, humanist shapes. It aims to balance neutrality with a personable tone for general-purpose use.
The italic angle is noticeable without becoming aggressive, helping emphasis and flow while maintaining clarity. Round forms (C, G, O, Q) are smooth and stable, and joins in letters like n, m, and h avoid sharp corners, reinforcing the soft, easygoing character.