Sans Normal Vidil 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Rabon Grotesk' by 38-lineart, 'AG Royal' and 'Berthold Corporate S' by Berthold, and 'Bockhold' by Stereo Type Haus (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, packaging, sporty, dynamic, friendly, modern, energetic, add motion, boost impact, increase friendliness, modernize tone, rounded, oblique, soft terminals, humanist, open apertures.
A rounded, oblique sans with full, even strokes and softly finished terminals. Forms lean forward with a steady, consistent slant, and the curves are built from broad ovals and circles that keep counters open and legible. The design mixes smooth round geometry with slightly humanist details, giving capitals a sturdy presence while lowercase shapes stay compact and lively; the single-storey lowercase forms and simple, clean numerals reinforce an approachable, contemporary rhythm.
Well suited for branding and campaign headlines where an energetic, friendly voice is desired. The rounded shapes and steady slant make it effective for posters, packaging, and sports- or lifestyle-adjacent graphics, and it can also serve for short callouts and UI accents where warmth and motion are beneficial.
The overall tone is active and upbeat, with a forward-leaning stance that reads as energetic and sporty. Its rounded construction keeps the voice friendly and informal rather than technical, making it feel approachable while still confident.
The design appears intended to deliver a modern italic sans that feels fast and approachable, combining robust stroke weight with rounded geometry for high-impact readability. It emphasizes smoothness and forward motion while keeping letterforms simple and familiar for quick recognition.
Round letters (like O, C, G, and Q) show generous inner space, which helps maintain clarity at larger display sizes. The italic angle and soft corners create a continuous flow in text, giving lines a smooth, cohesive texture.