Sans Normal Velam 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'Interval Next' and 'Metronic Pro' by Mostardesign, 'Fact' by ParaType, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui text, app design, branding, editorial, packaging, modern, friendly, dynamic, clean, approachable, readable italic, warm neutrality, contemporary branding, ui clarity, rounded, oblique, humanist, open, smooth.
A rounded, oblique sans with smooth curves and gently tapered joins that keep strokes feeling fluid without noticeable contrast. Proportions are balanced with a moderate x-height, open apertures, and broadly circular bowls that give the lowercase a soft, contemporary rhythm. Terminals are clean and mostly blunt, while curves stay continuous and even, producing a tidy texture in words. Numerals follow the same rounded construction, with simple, readable forms and consistent stroke weight.
This font suits modern UI and product design where a clean, lively italic voice is needed for emphasis, labels, or short passages. It also works well in branding systems, packaging, and editorial layouts that benefit from a friendly, rounded sans tone and consistent readability in mixed-case text.
The overall tone is contemporary and personable, with the slant adding motion and a casual, conversational feel. Its rounded geometry avoids severity, making it come across as friendly and accessible while still staying crisp enough for everyday interface and branding use.
The design appears intended to deliver a contemporary sans italic with rounded construction—combining a neutral, functional skeleton with a warmer, more approachable texture. The consistent slant and open forms suggest a focus on legibility and smooth rhythm in real-world text settings.
The oblique angle is steady across caps, lowercase, and figures, helping the font maintain a coherent forward-leaning cadence. Counters remain generous in letters like e, a, and g, supporting clarity at small-to-medium sizes and in longer lines of text.