Sans Normal Kugij 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gilam' by Fontfabric, 'Leto Text Sans' by Glen Jan, 'Brignell Square' by IB TYPE Inc., 'Isard' by Letterjuice, 'Aalto Sans' by Los Andes, 'Accord' and 'Accord Alternate' by Soneri Type, and 'Kongress' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, friendly, impact, motion, clarity, modernity, approachability, slanted, rounded, clean, compact, punchy.
A slanted sans with sturdy, low-contrast strokes and broadly rounded curves. The letterforms favor simple geometry with smooth joins and softly squared terminals, producing an even, solid texture in text. Counters are fairly open for a bold style, while the overall rhythm feels slightly compact and forward-leaning, with numerals and capitals matching the same robust, streamlined construction.
This style is well suited to short, high-impact settings such as headlines, posters, and brand marks where a fast, energetic voice is useful. It can also work effectively on packaging and promotional graphics, especially when paired with simpler supporting text.
The overall tone is energetic and assertive, with a contemporary, on-the-move feel created by the consistent slant and weighty forms. It reads as approachable rather than severe, balancing punch with smooth, friendly curvature.
The design appears intended to deliver a strong, contemporary sans voice with a built-in sense of motion. Its consistent slant, rounded geometry, and sturdy stroke weight aim for clear, confident messaging in display-oriented applications.
Uppercase shapes keep a clean, utilitarian structure, while the lowercase maintains clear differentiation and steady spacing in running text. The figures share the same rounded, modern flavor, giving numeric strings a cohesive, headline-ready presence.