Sans Superellipse Esmuw 2 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Chewatext' and 'Chewatext Rounded' by Jipatype (names referenced only for comparison).
Keywords: branding, packaging, ui, headlines, posters, sporty, techy, contemporary, dynamic, friendly, modernization, motion cue, soft geometry, clarity, rounded, soft corners, geometric, oblique, clean.
A rounded, geometric sans with oblique construction and a distinctly softened, superellipse-driven vocabulary. Strokes are smooth and even, with minimal contrast and broadly curved joins that keep corners from feeling sharp. Counters trend open and circular, and many forms lean on rounded-rectangle geometry (notably in C/G and the bowls of B/P/R). Terminals are typically sheared to match the slant, giving a consistent forward motion across both uppercase and lowercase. Figures follow the same logic with simplified, legible silhouettes and rounded turns.
Well-suited to contemporary branding and product identities where a sense of speed and modernity is desirable. It can work effectively for short-to-medium headlines, packaging callouts, and UI/UX accents where clarity and a friendly tone matter. The rounded geometry and steady stroke weight also make it a good choice for sports, tech, and lifestyle communications.
The overall tone feels fast, modern, and approachable—confident without being aggressive. The slanted stance and clean geometry suggest motion and efficiency, while the rounded shaping adds warmth and friendliness.
Likely designed to deliver a modern italic sans that blends geometric discipline with softened, rounded forms. The goal appears to be a balance of forward-leaning energy and high everyday legibility, using consistent superelliptical curves to create a distinctive, contemporary signature.
The design shows a clear emphasis on smooth rhythm and continuity: curves are generous, apertures are kept readable, and the italic angle is carried through with consistent terminal treatment. The lowercase retains a straightforward, sans-like structure, with rounded shoulders and bowls that maintain a cohesive texture in text.