Sans Superellipse Loguh 5 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Headline Gothic' by ATF Collection, 'Mervato' by Arterfak Project, 'Explorer' and 'Motel Xenia' by Fenotype, 'Prelo Compressed' by Monotype, 'Fact' by ParaType, and 'Mynor' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, stickers, playful, retro, friendly, punchy, quirky, attention, approachability, nostalgia, compact fit, display impact, rounded, soft, blobby, compact, stout.
A compact, rounded sans with heavy, uniform strokes and softened terminals throughout. Curves and straights resolve into squarish, superellipse-like forms, giving bowls and counters a rounded-rectangle feel rather than true geometric circles. The letters are tightly proportioned with condensed widths and a steady vertical rhythm; joins and corners are consistently eased, producing a smooth, almost inflatable silhouette. Numerals follow the same blocky-rounded logic, staying sturdy and legible with minimal internal detail.
Best suited to headlines, poster typography, packaging, labels, and bold signage where a soft-edged, attention-grabbing voice is needed. It can work in short subheads or captions at moderate sizes, but its dense stroke and compact counters favor larger settings and high-contrast applications.
The overall tone is upbeat and approachable, with a nostalgic, cartoon-adjacent charm. Its chunky forms and rounded corners make it feel friendly and informal, while the condensed stance adds energy and emphasis without becoming sharp or aggressive.
The design appears intended to deliver maximum visual impact in a friendly, rounded voice, combining condensed proportions with softened geometry for a distinctive, retro-leaning display presence.
Counters tend to be small relative to the stroke weight, creating a dense “inked” texture in text. The lowercase shows simple, single-storey constructions (notably a and g), reinforcing the casual, display-oriented personality. Spacing appears even and compact, supporting short bursts of copy and headline settings where a unified, bold color is desirable.