Sans Normal Amriv 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Corsica' by AVP, 'Niveau Grotesk' by HVD Fonts, 'PGF Qualta' by PeGGO Fonts, and 'Soleil' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, straightforward, clean, clarity, impact, modernity, legibility, versatility, geometric, rounded, compact, robust, high-clarity.
This typeface is a sturdy geometric sans with smooth, rounded curves and largely uniform stroke weight. Counters are generous and open, with round forms (C, O, Q) reading cleanly and consistently, and straight-sided letters (E, F, H, N) keeping a firm, even rhythm. Terminals are mostly blunt and crisp, while joins are simplified for clarity, giving the design a compact, well-contained silhouette. The lowercase shows a single-storey a and g and a tall, straight i with a square dot, reinforcing a plainspoken, contemporary construction; numerals are simple and highly legible with evenly weighted strokes.
It works especially well for headlines, posters, and branding where a clear, assertive sans is needed. The open counters and simple numeral forms also suit signage, packaging, and UI callouts where quick recognition matters at a glance.
The overall tone is modern and confident, with a friendly edge coming from the rounded geometry and open counters. It feels practical and no-nonsense rather than expressive, projecting clarity and reliability in display and short text settings.
The design appears intended as a clear, contemporary workhorse sans that prioritizes straightforward geometry, even color, and strong legibility. Its simplified letterforms and robust weight aim to deliver dependable impact across common display and communication contexts.
Spacing appears steady and functional, supporting dense setting without looking cramped. The shapes maintain a consistent geometric logic across caps, lowercase, and numerals, and the heavier weight gives strong presence without relying on contrast or ornament.