Sans Normal Kamit 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Surt' by Blaze Type, 'NeoGram' by The Northern Block, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, advertising, sporty, energetic, bold, modern, confident, impact, motion, branding, strength, attention, oblique, heavy, sturdy, rounded, geometric.
A heavy, obliqued sans with broad proportions and compact internal counters. Curves are built from smooth, near-geometric arcs, while terminals and joins read clean and direct, giving the forms a sturdy, industrial clarity. The rhythm is assertive and tightly packed, with short ascenders/descenders and robust strokes that keep letterforms dark and stable even at large sizes. Numerals and capitals follow the same strong, rounded construction, emphasizing consistent mass and forward-leaning momentum.
Best suited to display settings where impact is the priority: posters, bold headlines, campaign graphics, and attention-grabbing packaging. The strong slant and dense weight also fit sports and performance branding, as well as punchy editorial callouts and signage where a fast, assertive voice is desired.
The overall tone is forceful and energetic, combining a sporty slant with a contemporary, no-nonsense presence. Its dense black color and wide stance project confidence and impact, suggesting speed, strength, and modern branding. The oblique angle adds motion and urgency without becoming decorative.
The design appears intended to deliver maximum visual punch with a streamlined, geometric sans structure and a consistent oblique push. It prioritizes bold presence, quick recognition, and a modern, energetic feel for branding and display typography.
Round letters like O/C and bowls in B/P/R show smooth, controlled curvature with minimal contrast, while straight-sided forms maintain crisp edges and clear silhouettes. The italic construction appears consistently applied across uppercase, lowercase, and figures, creating a unified, driven texture in continuous text.