Sans Normal Labum 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Surt' by Blaze Type, 'FF Bau' by FontFont, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, sporty, assertive, modern, energetic, confident, emphasis, impact, speed, modernity, display voice, slanted, blocky, rounded, geometric, compact counters.
A heavy, slanted sans with broad proportions and compact interior counters. Strokes are uniform and dense, with rounded curves on bowls and terminals that read cleanly at display sizes. The italic angle is consistent across uppercase, lowercase, and figures, giving the face a forward-leaning rhythm. Letterforms favor simple, geometric construction with sturdy joins and minimal modulation, producing a solid, poster-like texture in paragraphs.
This font performs best in headlines and short-to-medium display copy where its weight and slant can create impact. It works well for branding, packaging callouts, and promotional or sports-oriented graphics, and can also serve as a bold typographic accent in UI or social media layouts when used sparingly.
The overall tone feels energetic and forceful, with a sporty, contemporary attitude. Its strong mass and pronounced slant suggest speed and emphasis, making it well suited to messaging that needs to sound urgent, confident, or promotional rather than quiet or editorial.
The design appears intended to deliver maximum emphasis with a streamlined, geometric sans structure and a continuous italic motion. It prioritizes punchy presence and quick recognition over delicate detail, aiming for a cohesive, high-energy display voice across letters and figures.
Spacing appears generous enough to keep the dense strokes from clogging, while the wide set and heavy weight create a strong horizontal footprint. Numerals match the letterforms in heft and slant, maintaining a consistent texture in mixed alphanumeric settings.