Sans Normal Mureh 14 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Croma Sans' by Hoftype, 'Nitido Poster' by Monotype, 'Nauman Neue' by The Northern Block, 'Meutas' and 'Meutas Soft' by Trustha, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, chunky, retro, punchy, attention, approachability, retro flavor, headline impact, rounded, bulky, soft corners, bouncy, high impact.
A heavy, rounded sans with compact counters and a strongly filled-in silhouette. Curves are broad and smooth, while many joins and terminals show slightly cut or angled edges that add a carved, poster-like feel. Uppercase forms read blocky and stable with generous width, and the lowercase follows with similarly stout bowls and short extenders, keeping the texture dense. Numerals match the chunky rhythm, with rounded shapes and tight internal space that emphasizes mass over delicacy.
Best suited to display use such as headlines, posters, and short statements where maximum impact and a friendly tone are desired. It can work well for packaging and brand marks that want a chunky, retro-leaning presence, and for playful editorial callouts where strong emphasis is needed.
The overall tone is upbeat and approachable, with a bold, humorous character that feels at home in attention-grabbing headlines. Its softened geometry and chunky proportions give it a friendly confidence rather than an austere or technical voice.
The design appears intended to deliver high-impact legibility with a warm, rounded personality, blending simple sans construction with subtle angular cuts for extra energy. It prioritizes bold presence and recognizability over fine detail, making it geared toward expressive display typography.
In text settings the font creates a dark, even typographic color and a lively rhythm, helped by subtly irregular-feeling angles in places where curves meet stems. Counters are relatively small at display sizes, so the design reads best when given room and not pushed too small or too tightly spaced.