Sans Normal Ordil 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fact' by ParaType and 'Fuse V.2' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, modern, straightforward, authoritative, friendly, impact, clarity, versatility, modernity, geometric, clean, compact, sturdy, blocky.
A sturdy sans with geometric underpinnings and broad, even strokes. Curves are round and full (notably in C/O/Q and numerals), paired with flat terminals and crisp joins that keep the texture clean. Proportions feel compact with generous counters for the weight, and the overall rhythm is steady and dense in text. The forms lean slightly toward squared geometry in places (like the diagonals and some corners), reinforcing a solid, contemporary silhouette.
Best suited to headlines and display settings where strong presence and quick legibility are priorities, such as posters, signage, and packaging. It can also work for bold interface labels or brand wordmarks that need a clean, contemporary voice, especially at medium to large sizes.
The font communicates a confident, no-nonsense tone with a modern, utilitarian clarity. Its heavy color reads assertive and attention-grabbing, while the rounded construction keeps it approachable rather than harsh. The overall feel is contemporary and practical, suited to direct messaging.
The design appears intended as a versatile, high-impact sans that delivers clear, modern communication with minimal stylistic distraction. Its geometric structure and solid weight aim to balance friendliness with authority for prominent typographic roles.
In the sample text, spacing holds together well at large sizes, creating an even, punchy typographic block. Numerals are robust and highly legible, and the lowercase has a simple, workmanlike construction that supports quick scanning.