Sans Normal Pumin 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids branding, stickers, playful, friendly, bubbly, retro, approachability, high impact, playfulness, display clarity, rounded, soft, chunky, cartoonish, compact.
A heavy, rounded sans with soft, fully blunted terminals and generously curved corners throughout. Strokes are thick and even, with minimal contrast and a compact, slightly bouncy rhythm that comes from irregularities in widths and curves. Counters are generally small and rounded (notably in O, P, R, a, e), and apertures tend to be tight, giving the face a dense, punchy color. The lowercase shows single-storey forms (a, g) and simple, sturdy constructions; the numerals are similarly bulbous and compact, with a squared-off, slabby feel to some joins and corners.
Best suited for posters, bold headlines, packaging, and branding that benefits from a friendly, rounded voice. It works well for children’s content, casual food or beverage labels, playful event promotions, and short UI or social graphics where high visual impact matters more than fine typographic nuance.
The overall tone is warm, approachable, and humorous, with a toy-like softness that reads as casual rather than formal. Its inflated shapes and tight counters create an energetic, attention-grabbing presence suited to cheerful, informal messaging.
The design appears intended to deliver maximum friendliness and visibility through inflated, rounded forms and thick, even strokes. Its compact counters and soft terminals suggest a deliberate move toward a cartoon-like, approachable display style that stays legible and cohesive in large sizes.
In longer text, the heavy weight and tight internal spaces can reduce clarity at smaller sizes, but it holds up strongly at display sizes where the rounded silhouettes and compact proportions become a defining stylistic feature. The bold punctuation and dense word shapes make it especially impactful in short bursts.