Sans Superellipse Upky 10 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, tech, sporty, futuristic, industrial, assertive, brand impact, modernization, geometric clarity, sturdy display, squared, rounded, geometric, blocky, compact.
A heavy, geometric sans with rounded-square construction and flattened curves that read like superellipses. Letterforms are broad and stable with generous interior counters, blunt terminals, and subtly chamfered joins that keep the silhouettes crisp rather than soft. Curves on C/G/S and the bowls of B/P/R lean toward squarish arcs, while diagonals (A/V/W/X/Y) are clean and sturdy, creating a strong, mechanical rhythm. Numerals follow the same rounded-rect geometry, with wide, low-contrast shapes and consistent stroke weight.
Best suited for headlines, large-scale typography, and identity work where its wide, rounded-square geometry can define a visual system. It also fits packaging, event graphics, and sports/tech branding that benefits from bold, engineered shapes and a compact, high-impact text color.
The overall tone feels modern and engineered, with a confident, high-impact presence suited to tech-forward or action-oriented branding. Its rounded corners temper the heaviness, giving it a friendly-but-tough, contemporary voice rather than an aggressive one.
The design appears intended to merge geometric clarity with softened corners, creating a sturdy display sans that feels contemporary and systematized. Its consistent superelliptic curves and blunt terminals suggest a focus on strong branding, quick recognition, and clean reproduction in large sizes.
Cap forms read especially uniform and modular, while the lowercase introduces more personality through single-storey shapes and rounded terminals that keep textures dense in text. The wide proportions and open counters help maintain legibility at display sizes, though the strong squareness gives it a distinctive, branded look.