Sans Superellipse Gubem 3 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Bronkoh' by Brink, 'Neuron' and 'Neuron Angled' by Corradine Fonts, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, sturdy, clean, confident, approachability, impact, clarity, brand voice, simplicity, rounded, blocky, compact, soft corners, geometric.
A heavy, rounded sans with block-like construction and consistently softened corners. Curves read as superelliptical and rectangular at the shoulders, giving round letters a squarish, compact feel. Strokes stay uniform with minimal modulation, counters are relatively tight, and terminals are clean and blunt rather than tapered. The lowercase shows a single-storey a and g, a broad, simple t, and generally wide, stable bowls; numerals are similarly compact with rounded-rectangle forms and a straightforward, signage-like build.
This style performs best in headlines, posters, brand marks, packaging, and other bold display applications where a dense, rounded geometric voice is desirable. It can also work for short UI labels or signage where strong presence and quick recognition matter more than long-form reading comfort.
The overall tone is contemporary and approachable, combining softness from rounded corners with a sturdy, no-nonsense solidity. It feels friendly and informal without becoming playful, projecting clarity and confidence in bold settings.
The design appears intended to deliver a contemporary geometric sans with softened edges—prioritizing impact and friendliness through rounded-rectangle construction and compact, sturdy proportions.
The letterforms maintain a consistent rhythm through repeated rounded-rectangle geometry, which helps the font feel cohesive at display sizes. Closed apertures and compact counters increase visual density, making it particularly impactful in short lines and large type.