Sans Superellipse Gumir 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sportswear, industrial, sporty, sturdy, modern, assertive, impact, clarity, modernity, brand voice, signage, rounded corners, square-leaning, compact, blocky, geometric.
A heavy, geometric sans with rounded-rectangle construction and broadly squared curves. Corners and terminals are consistently softened, while counters stay open and generously sized for the weight, producing clean interior shapes in letters like O, P, R, and e. Strokes are uniform with little modulation, and joins are crisp, giving the design a compact, engineered rhythm. The uppercase feels wide-shouldered and stable; the lowercase carries the same blocky geometry with simplified forms and short, sturdy extenders.
Best suited to display roles where impact and clarity are priorities: posters, headlines, title treatments, and bold brand wordmarks. The sturdy, rounded-square forms also fit packaging, labels, wayfinding, and sports or tech-adjacent identities where a modern, engineered look is desired.
The overall tone is bold and utilitarian, with a contemporary, no-nonsense voice. Its rounded-square geometry adds a friendly edge without losing an industrial, performance-oriented feel, making it read as confident and energetic rather than delicate or formal.
This font appears designed to deliver maximum presence with a controlled, geometric skeleton, using rounded-rectangle curves to balance toughness and approachability. The consistent, low-detail construction suggests an intention toward clarity, reproducibility, and a strong, contemporary signature in large sizes.
Numerals echo the same rounded-rectilinear logic, with clear segmentation and strong silhouettes that hold up well at a glance. The design’s consistent corner rounding and large counters help prevent the very heavy weight from collapsing, especially in dense text and tight settings.