Sans Normal Lokey 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'EquipCondensed' by Hoftype, 'Fact' by ParaType, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, confident, retro, impact, motion, emphasis, branding, slanted, blocky, compact, rounded, punchy.
A heavy, right-slanted sans with compact proportions and smoothly rounded curves. Strokes are thick and largely uniform, with soft terminals and slightly squared-off corners that keep the shapes sturdy rather than delicate. The forms feel tightly drawn, with reduced interior counters in letters like B, P, and R, and a strong, forward-leaning rhythm across both uppercase and lowercase. Numerals are similarly weighty and simplified, designed to hold up as solid silhouettes at display sizes.
Best suited to headlines, short statements, and logo-style wordmarks where the dense weight and slant can deliver immediate impact. It works well for sports and fitness branding, event posters, promotional graphics, packaging callouts, and any design that benefits from a bold, kinetic voice. In longer text, it will perform most comfortably in brief bursts (pull quotes, banners, labels) rather than continuous reading.
The overall tone is fast, assertive, and high-impact, with a clear sense of motion from the consistent slant and dense black texture. It reads as sporty and promotional, evoking athletic branding and bold advertising rather than editorial nuance. The rounded geometry keeps it friendly enough for pop-forward messaging while staying unapologetically loud.
The design appears intended to provide a strong, modern display sans with a built-in sense of speed and emphasis. Its uniform heaviness and rounded construction prioritize visibility and punch, aiming for a compact, attention-grabbing texture that remains clean and uncomplicated in reproduction.
The uppercase set is built for strong signage-like presence, while the lowercase keeps a simple, single-storey feel where applicable and maintains consistent slant and weight. The combination of broad curves and compressed apertures creates a distinctive, poster-ready color that can feel tight in longer passages but excels when used with generous spacing and short lines.