Sans Normal Lokod 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Squad' by Fontfabric, 'EquipCondensed' by Hoftype, 'Avenir Next Paneuropean' by Linotype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, bold, friendly, modern, impact, momentum, modernity, clarity, approachability, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with broad, rounded forms and a compact, powerful silhouette. Strokes are uniformly thick with minimal modulation, and curves are built from smooth, geometric arcs that keep counters open and simple. Terminals are clean and mostly straight-cut, while joins and corners are subtly softened, creating a sturdy, cohesive rhythm. The slant is consistent across capitals, lowercase, and figures, reinforcing forward motion and giving lines of text a tight, impactful texture.
Best suited to short-to-medium headline copy where impact and speed cues are desirable, such as posters, campaign titles, and bold brand messaging. It also fits sports and fitness applications, apparel graphics, and packaging that benefits from strong, rounded shapes and a forward-leaning stance.
The overall tone is assertive and upbeat, combining a sporty sense of speed with approachable roundness. It reads as contemporary and action-oriented, suited to messaging that wants to feel loud, confident, and immediately legible.
The design appears intended as a high-impact oblique sans that conveys momentum while staying friendly and uncomplicated. Its geometric roundness and uniform stroke weight suggest a focus on clarity at display sizes and a consistent, forceful texture in all-caps and mixed-case settings.
Caps appear wide and blocky with strong internal counters (notably in B, P, R), while the lowercase maintains simple, single-storey constructions and a utilitarian feel. Numerals are equally robust and clear, matching the letterforms’ rounded geometry and slanted stance for consistent emphasis in mixed alphanumeric settings.