Sans Normal Abmur 18 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Halenoir' by Ckhans Fonts, 'Innova' by Durotype, 'Inter Sans' by Latinotype, 'Aalto Sans' by Los Andes, and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: ui design, app branding, packaging, signage, posters, clean, contemporary, friendly, efficient, technical, clarity, versatility, modernity, approachability, motion, slanted, rounded, open forms, even rhythm, smooth curves.
A slanted sans with smooth, rounded construction and largely uniform stroke thickness. Curves are clean and continuous, with open apertures and restrained terminals that keep the texture light and even. Uppercase forms feel straightforward and geometric, while the lowercase shows a single-storey a and g and a compact, modern skeleton. Numerals follow the same simple, rounded logic, producing a consistent, uncluttered rhythm across mixed text.
This font works well wherever a clean, contemporary italic sans is needed: interface labels, product and app branding, short editorial callouts, and signage where quick recognition matters. It also suits posters and marketing lines that benefit from a subtle sense of motion without sacrificing legibility.
The overall tone is modern and approachable, with a practical, slightly dynamic feel from the italic slant. Its rounded shapes and open counters read as friendly and clear rather than formal or decorative, giving it a contemporary, utilitarian voice suited to everyday interface and brand contexts.
The design intention appears to be a versatile, modern sans italic that stays neutral and readable while adding a gentle forward energy. Its rounded geometry and open forms suggest a focus on clarity and friendly accessibility across a wide range of display-to-text applications.
Spacing appears comfortable and regular, supporting continuous reading without a dense, blocky texture. The italic angle is noticeable but not extreme, helping emphasis while preserving clarity in longer lines.