Sans Normal Wiliz 8 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'CA Zentrum' by Cape Arcona Type Foundry, 'Sebino Soft' by Nine Font, and 'Core Sans E' and 'Core Sans ES' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, children's, stickers, playful, chunky, quirky, friendly, handmade, playfulness, approachability, handmade feel, bold impact, informal branding, rounded, soft corners, wonky baseline, bouncy, cartoonish.
A heavy, rounded sans with compact counters and broad, simplified letterforms. Strokes are thick and largely uniform, with softly curved terminals and occasional flattened edges that give shapes a slightly irregular, hand-cut feel. The overall rhythm is lively rather than rigid: characters sit with subtle tilts and uneven internal curves, and widths vary noticeably across the set, producing a bouncy texture in words. Numerals match the letterforms with oversized, blocky silhouettes and open, simple interiors.
Best suited for display applications such as headlines, posters, packaging, and playful branding where a bold, characterful voice is desired. It also works well for kids-oriented materials, crafts, and social graphics where the lively, handmade texture is an asset.
The font conveys a playful, informal tone—friendly and slightly mischievous—like cut-paper signage or marker-made display lettering. Its chunky forms read as approachable and energetic, well suited to lighthearted messaging rather than formal communication.
The design appears intended to deliver an approachable, high-impact display look with a deliberately imperfect, hand-drawn/cut quality. It prioritizes personality and bold presence, using rounded geometry and variable character widths to create a cheerful, animated reading rhythm.
At larger sizes the intentional irregularities become a defining feature, adding personality and motion. In dense lines of text the heavy weight and tight counters increase visual mass, so generous spacing and short phrases tend to show it at its best.