Sans Normal Bulaw 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Honesty Sans' by Océane Moutot (names referenced only for comparison).
Keywords: ui text, body text, editorial, product labels, presentations, clean, modern, neutral, friendly, utilitarian, versatility, readability, clarity, neutral tone, contemporary, open apertures, rounded forms, even rhythm, humanist touch, clear numerals.
A clean sans with rounded, open forms and an even, steady rhythm. Strokes are straightforward and consistent, with gentle curvature in bowls and smooth joins that keep shapes calm rather than angular. Counters are relatively open, aiding clarity in letters like C, G, S, and e, while terminals read mostly plain and unadorned. Proportions feel balanced and practical, with clear differentiation between similar characters and numerals that are simple and legible.
This font suits general-purpose typography where clarity and an unobtrusive voice are needed, such as UI copy, app and web text, documentation, and editorial layouts. Its clean shapes also work well for product packaging, signage at moderate sizes, and presentations where legibility and a contemporary feel are priorities.
The overall tone is modern and neutral, leaning friendly due to the rounded curves and open counters. It feels approachable and functional rather than formal or technical, making it comfortable for everyday reading and interface-like contexts.
The design appears intended as a versatile, all-around sans that prioritizes legibility and consistency across uppercase, lowercase, and figures. Its rounded construction and restrained details suggest a goal of staying neutral and readable while still feeling approachable.
The sample text shows stable word shapes and consistent spacing that supports continuous reading. Rounded letters maintain a cohesive texture across mixed case, and the punctuation and numerals sit comfortably alongside the alphabet without calling attention to themselves.