Sans Normal Lirif 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Compasse' by Dharma Type, 'Aspira' by Durotype, 'Diodrum' and 'Diodrum Hebrew' by Indian Type Foundry, 'Avenir Next Paneuropean' by Linotype, 'Hint' by ParaType, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, energetic, bold, modern, friendly, impact, momentum, display clarity, brand presence, modernity, slanted, rounded, compact, punchy, upright terminals.
A heavy, slanted sans with broad, rounded shapes and compact interior counters that stay open at display sizes. Curves are smooth and geometric-leaning, with a consistent, sturdy stroke that produces strong silhouettes. Terminals are clean and mostly squared-off but softened by rounding, keeping the overall texture dense and even. Numerals are similarly robust and simplified, matching the letters’ chunky rhythm and forward-leaning stance.
Best suited to headlines, campaign lines, and prominent UI or marketing moments where a compact, high-impact voice is needed. It works especially well for sports, fitness, and event branding, as well as packaging and social graphics that benefit from a bold, forward-moving look.
The overall tone is assertive and fast, with a sporty, contemporary feel driven by the strong weight and italic angle. Rounded construction keeps it approachable rather than harsh, making it feel energetic and confident without becoming aggressive.
The design appears intended to deliver maximum visibility and momentum: a sturdy, geometric sans pushed into a slanted, display-ready form that reads quickly and projects confidence in short, emphatic text.
The slant and mass create a pronounced rightward motion, which helps headlines feel dynamic. Spacing appears tuned for impact, producing a dark, cohesive line in longer settings and a solid blocky presence in short phrases.