Sans Normal Lobey 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold; 'Equip', 'Foro Sans', and 'Qubo' by Hoftype; 'Fact' by ParaType; 'Gogh' by Type Forward; and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, modern, assertive, playful, impact, motion, headline focus, modern branding, friendly strength, slanted, rounded, compact, chunky, friendly.
A heavy, slanted sans with broad proportions and rounded, softly squared shapes. Strokes are thick and even, with clean terminals and minimal modulation, creating a solid, graphic silhouette. Curves (notably in O, C, S, and numerals) are generous and smooth, while joins and counters stay open enough to keep forms readable at display sizes. The overall rhythm is forward-leaning and dynamic, with robust punctuation and numerals that match the letterforms’ blocky, rounded construction.
Best suited for short-to-medium display settings such as headlines, posters, retail signage, branding marks, and packaging where impact and motion are desired. It can also work for promotional web headers and social graphics, especially when large sizes and tight copy lengths are used.
The tone is bold and high-impact, with an upbeat, kinetic feel driven by the strong slant and wide stance. Its rounded geometry keeps it approachable rather than aggressive, giving it a contemporary, sporty personality suited to attention-grabbing messaging.
The design appears intended as a contemporary, high-visibility italic display sans that delivers speed and emphasis without sharpness. Its rounded construction and uniform heaviness suggest a focus on bold legibility and a friendly, modern presence in branding and advertising.
Uppercase letters read particularly strong and poster-like, while lowercase remains compact and sturdy with single-storey forms where expected (a, g). Numerals are thick and stable, with the 0 and 8 especially rounded and prominent, supporting headline use where numbers need to carry equal weight.