Sans Normal Isfe 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Rhode' by Font Bureau, 'Murs Gothic' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, punchy, retro, cartoonish, high impact, approachability, display focus, retro fun, rounded, bulky, soft corners, bouncy, compact counters.
A heavy, rounded sans with broad proportions and soft, blunted terminals. Curves are built from generous circular forms with compact internal counters, giving letters a chunky, almost inflated silhouette. Strokes stay consistent while joins and apertures remain fairly closed, producing a dense, high-impact texture in text. The lowercase shows a tall, sturdy stance with short extenders, and the overall rhythm feels slightly bouncy due to wide bowls, tight openings, and strongly weighted horizontals.
Best suited for display settings where strong, friendly impact is needed—headlines, posters, packaging, brand marks, and large UI callouts. It can work for short bursts of text, but the dense counters and closed apertures make it more effective at larger sizes than in extended body copy.
The overall tone is upbeat and approachable, with a toy-like sturdiness that reads as fun rather than formal. Its rounded massing and closed shapes lend a warm, friendly voice with a subtle retro display flavor, well-suited to attention-grabbing headlines.
The design appears intended to deliver maximum visual weight with a soft, approachable feel—combining broad, rounded geometry with compact interior space to create an assertive yet playful display voice.
Round letters like O/C/G emphasize thick outer rings and small counters, while forms such as S and a show pronounced, sculpted curves that add character at larger sizes. The numerals match the same chunky geometry, maintaining consistent weight and a cohesive, poster-ready presence.