Sans Normal Vebew 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, quotes, friendly, casual, modern, approachable, lively, warmth, motion, approachability, informality, clarity, rounded, monoline, open counters, humanist, soft terminals.
This typeface is a slanted, rounded sans with predominantly monoline strokes and gently tapered joins. Letterforms lean consistently forward with smooth, elliptical curves and open apertures, giving the set an airy, readable rhythm. Terminals are mostly softened rather than sharply cut, and proportions feel slightly elastic across glyphs, creating a natural, handwritten-leaning flow without becoming script-like. Figures and capitals keep the same curved construction, with clear, simple shapes and minimal ornamental detail.
It works well for branding and packaging that benefit from a warm, modern voice, and for short-to-medium headlines where the slant adds momentum. The smooth, rounded forms also suit pull quotes, promotional copy, and display sizes where an informal tone is desirable.
The overall tone is friendly and informal, with a light, conversational energy. Its rounded construction and consistent slant suggest ease and motion, making it feel personable and contemporary rather than strict or technical. The texture on the page is smooth and relaxed, suited to messages meant to feel approachable.
The design appears intended to deliver an approachable sans voice with built-in forward motion, combining clean, rounded geometry with a human, conversational feel. It prioritizes smooth reading flow and friendly character over strict, rectilinear structure.
In text settings the italic angle is prominent enough to establish emphasis on its own, while the open counters help maintain clarity. The design favors continuous curves and soft corners, producing a cohesive, slightly playful color in longer lines.