Serif Flared Upgon 3 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Accia Flare' by Mint Type, 'Epigraph' by Pesic, and 'Alinea Incise' by Présence Typo (names referenced only for comparison).
Keywords: editorial, book text, literary titles, magazine text, branding, bookish, classic, literary, warm, refined, text readability, classical tone, crafted character, editorial versatility, flared, bracketed, calligraphic, tapered, oldstyle numerals.
A flared serif with gently swelling stems and tapered stroke endings that read as subtly calligraphic rather than rigidly geometric. Serifs are bracketed and wedge-like, with soft transitions into the main strokes and modest contrast that becomes more apparent in the curves. Proportions are traditional and text-oriented: capitals are sturdy without being heavy, while lowercase forms show round, open bowls and a steady rhythm. Details like the tapered terminals on letters such as C, S, and a, and the slightly sculpted joins in n and m, give the face a lively, organic texture. Numerals include oldstyle figures with varying heights and flowing curves, reinforcing a book typography feel.
Well suited to editorial layouts, book interiors, and other extended reading contexts where a traditional serif texture is desired. The distinctive flared terminals also make it effective for chapter titles, pull quotes, and sophisticated brand or institutional typography that benefits from a classic, crafted presence.
The overall tone is classic and literary, suggesting a quiet authority with a warm, human undercurrent. The flared endings and soft bracketing keep the texture approachable, lending a refined but not overly formal voice suited to long-form reading.
The design appears intended to bridge classical serif proportions with a more sculpted, flared finish, delivering a readable text face with added personality and a subtly hand-shaped feel.
In text, the face maintains an even color while still showing visible stroke modulation, which helps create a crisp yet supple page texture. The italic is not shown; the sample appears consistently upright, emphasizing the design’s steady, editorial character.