Sans Superellipse Hobuv 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Jawbreak' and 'Outlast' by BoxTube Labs, 'Gainsborough' by Fenotype, 'Industria Sans' and 'Industria Serif' by Resistenza, 'Hockeynight Sans' by XTOPH, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, industrial, athletic, retro, assertive, utility, impact, ruggedness, display clarity, geometric consistency, blocky, rounded corners, squared forms, compact, tight counters.
A heavy, geometric sans with squared, rounded-rectangle construction throughout. Curves resolve into broad superellipse corners, producing boxy bowls and counters in letters like O, D, and P, while straight strokes stay uniform and verticals read dense and sturdy. Apertures are generally small and joins are abrupt, giving the face a compact, poster-like rhythm; the lowercase follows the same modular geometry with simplified shapes and short, sturdy terminals. Numerals are similarly squared and bold, optimized for impact rather than delicate detailing.
Best suited for headlines, posters, and bold typographic statements where its dense strokes and squared rounding can read clearly and convey strength. It works well for sports branding, labels, and signage that need a compact, high-impact presence, and for packaging where a rugged, industrial voice is desired.
The overall tone is tough and workmanlike, with an athletic, vintage-display feel reminiscent of stenciled labeling and classic sports typography. Its mass and squared rounding communicate confidence and practicality, making text feel emphatic and no-nonsense.
The design appears intended to deliver maximum impact with a unified rounded-rectangle geometry, trading fine modulation for a solid, manufactured feel. It aims to provide a cohesive, modernized take on block display lettering that stays consistent across uppercase, lowercase, and numerals.
Spacing appears tight in running text, and the compact counters can darken quickly at smaller sizes, while staying highly legible at display sizes. The consistent rounded-rectangle motif creates strong visual cohesion across caps, lowercase, and figures.