Sans Superellipse Hubum 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'MARLIN' by Komet & Flicker, and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, signage, sports branding, packaging, bold, industrial, sporty, condensed, assertive, impact, space saving, clarity, branding, blocky, rounded, squared, compact, sturdy.
A compact, heavy sans with rounded-rectangle construction and tightly contained counters. Strokes are uniform and dense, with minimal modulation and a generally squared-off silhouette softened by generous corner rounding. Proportions are condensed and vertically emphatic, with short extenders in the lowercase and a consistent, engineered rhythm across the alphabet and figures. Numerals and caps share the same solid, poster-like massing, prioritizing strong shapes over delicate interior detail.
Best suited for headlines, display settings, and short bursts of text where maximum impact is needed. It works well for signage, packaging, and branding systems that benefit from condensed, space-efficient letterforms with a strong, geometric voice.
The tone is forceful and confident, with a pragmatic, industrial feel. Its blocky, compressed forms read as energetic and straightforward, leaning toward utilitarian signage and bold headline impact rather than subtlety.
The design appears intended to deliver high-impact, space-saving typography built from simple geometric components. It aims for immediate legibility at display sizes through strong verticals, compact spacing, and softened corners that keep the heavy forms approachable.
Round letters tend toward squarish bowls, and apertures/counters stay relatively tight, which increases visual weight and presence. Curves are controlled and geometric, giving the text a disciplined, no-nonsense texture at larger sizes.