Sans Normal Utnud 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Corelia' and 'Mazot' by Hurufatfont, 'ITC Franklin' by ITC, 'NeoGram' by The Northern Block, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: branding, ui text, headlines, posters, signage, modern, dynamic, clean, corporate, sporty, clarity, modernization, emphasis, speed, oblique, neo-grotesque, rounded, smooth, open apertures.
A clean, oblique sans with smooth, rounded curves and largely uniform stroke weight. The letterforms show open, straightforward construction with generous interior counters and soft terminals, while maintaining a slightly compact, forward-leaning rhythm. Capitals are sturdy and simple, and the lowercase has a modern, utilitarian feel; figures are clear and workmanlike, with elliptical bowls and consistent proportions that read evenly across a line.
Well-suited to contemporary branding systems, user interfaces, and editorial layouts that need a forward-leaning, active tone. It also works effectively for headlines, short blocks of text, and signage where quick recognition and a crisp, modern texture are priorities.
The slanted stance gives the type a sense of motion and urgency, while the restrained shapes keep it controlled and professional. Overall it feels contemporary and pragmatic—energetic without becoming expressive or decorative.
Likely designed as a practical oblique sans for everyday communication, combining neutral construction with a dynamic slant to add momentum and emphasis. The intent appears to balance clarity and modernity with a subtle sense of speed for versatile commercial use.
The oblique angle is strong enough to signal emphasis and speed, yet the geometry stays calm and regular, supporting consistent texture in paragraphs. Rounded bowls and open shapes help maintain clarity at typical text sizes, and the forms feel optimized for clean reproduction in digital and print contexts.