Sans Normal Asdov 1 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'PF Square Sans Pro' by Parachute (names referenced only for comparison).
Keywords: ui text, web copy, editorial, product design, signage, clean, modern, neutral, friendly, functional, legibility, versatility, neutrality, modern clarity, rounded, open counters, low contrast, smooth curves, crisp terminals.
A clean sans with low-contrast, monoline strokes and softly rounded curves throughout. The uppercase forms are straightforward and geometric-leaning, with circular bowls (O, C, G) and a simple, balanced construction; the G uses a compact horizontal bar and the Q carries a short diagonal tail. Lowercase has a single-storey a and g, open apertures, and generous counters that keep words clear at text sizes; the e shows a horizontal crossbar with a broad open eye. Terminals are mostly straight and tidy, with minimal flare and a consistent rhythm across letters and figures. Numerals are simple and readable, with an oval 0 and an open-top 4 that matches the overall linear, contemporary feel.
Well-suited for interface typography, web and app content, and general editorial text where consistent legibility is needed. Its open forms and steady rhythm also make it a practical option for product labeling, wayfinding, and information design at small to medium sizes.
The overall tone is neutral and modern, prioritizing clarity over personality. Rounded shaping and open counters give it a mild friendliness without becoming playful, making it feel calm, dependable, and utilitarian.
The design intent appears to be a contemporary, general-purpose sans that reads cleanly across a range of sizes and contexts. It aims for clarity and consistency through simple geometry, open counters, and restrained details.
The sample text shows even color and spacing, producing a smooth texture in paragraphs. Curves appear carefully normalized across similar shapes (o/c/e), and the straightforward forms avoid stylized quirks, reinforcing a general-purpose, system-like impression.