Sans Normal Asdov 15 is a regular weight, normal width, monoline, upright, tall x-height font.
Keywords: ui text, editorial, signage, branding, presentations, modern, neutral, clean, technical, approachable, versatility, clarity, contemporary tone, screen friendliness, neutral branding, geometric, open apertures, round bowls, crisp terminals, even rhythm.
A clean sans with predominantly geometric construction: round bowls, smooth curves, and straight-sided stems with crisp, unbracketed terminals. Stroke modulation is minimal, giving an even color in text, while counters stay open and legible. Proportions feel slightly generous in the lowercase, with simple, single-storey forms for a and g and a compact, readable overall rhythm. Numerals are straightforward and lining in feel, matching the letterforms with consistent width relationships and clear shapes.
Well-suited to interface typography, product and web design, and general-purpose editorial layouts where clarity and a steady texture are important. The open shapes and simple lowercase make it dependable for captions, instructional text, and signage, while the geometric cleanliness also works for contemporary branding and presentation materials.
The overall tone is contemporary and matter-of-fact, balancing a friendly roundness with a precise, no-nonsense finish. It reads as calm and utilitarian rather than expressive, making it easy to pair with many visual styles.
The design appears intended as a versatile, modern workhorse sans: a restrained geometric voice with high legibility and consistent rhythm for everyday reading and digital application.
Curves are clean and near-circular in letters like O, C, and G, while diagonals (A, V, W, X, Y) are sharp and stable. The lowercase shows a modern, simplified skeleton—especially in a and g—supporting clarity at both display and paragraph sizes.