Sans Normal Arbab 20 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Firma' by Brink, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: ui, wayfinding, branding, editorial, packaging, clean, neutral, modern, friendly, functional, versatility, legibility, modernism, clarity, neutrality, geometric, monoline, rounded, open forms, even rhythm.
This is a clean, geometric sans with largely monoline strokes and smooth, circular curves. Letterforms favor straightforward construction with open apertures and generous interior counters, creating an even, steady texture in text. Terminals are mostly crisp and unadorned, while round glyphs stay close to true circles/ovals for a tidy, contemporary feel. The lowercase shows simple, legible shapes (single-storey-style forms where applicable) and the numerals match the same plain, consistent drawing.
It works well for user interfaces, product labeling, and signage where quick recognition and a consistent typographic color are important. The geometric simplicity also suits modern branding and headline use, while remaining comfortable enough for short-to-medium body text in editorial or marketing materials.
The overall tone is neutral and contemporary, with a friendly clarity rather than overt personality. Its restrained geometry and even color make it feel practical and dependable, suitable for interfaces and informational settings. The rounded structure adds a mild warmth without becoming playful or stylized.
The design appears intended as a general-purpose, modern sans that prioritizes clarity and visual regularity. By leaning on geometric construction and restrained detailing, it aims to stay versatile across both display and text applications without drawing attention away from content.
In the samples, spacing and proportions read balanced, keeping lines calm and easy to scan. Distinct, uncomplicated digit shapes and clear punctuation-like dots (e.g., i/j) support straightforward reading at a range of sizes.