Sans Superellipse Hulem 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Antry Sans' by Mans Greback, 'Akwe Pro' by ROHH, 'Sans Beam' by Stawix, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, retro, impactful, sporty, high impact, bold clarity, approachable modernity, brand presence, blocky, rounded, compact, sturdy, geometric.
A heavy, compact sans with rounded-rectangle geometry and broadly superelliptical curves. Strokes are uniform and dense, with large counters that stay open despite the weight. Terminals are mostly blunt and squared-off with softened corners, giving a sturdy, blocky silhouette. Proportions feel slightly condensed in many letters, and the overall rhythm is tight and stable, with straightforward, no-nonsense letterforms and minimal detailing.
Best suited for headlines and display settings where maximum impact is needed—posters, titles, branding marks, packaging fronts, and short bursts of copy. It also works well for signage and wayfinding where bold, quickly recognized shapes are important.
The tone is assertive and high-energy, with a friendly softness from the rounded corners. It reads as contemporary but with a clear retro poster and athletic-signage flavor, prioritizing bold presence over subtlety.
The design appears intended to deliver a powerful, highly legible display voice built from rounded-rectangle forms. It balances industrial solidity with approachable curves, aiming for bold visibility in modern marketing and graphic applications.
Capitals present strong, rectangular massing (notably in E/F/H) while round letters (O/Q/C/G) keep a squarish bowl that reinforces the geometric theme. Numerals are similarly hefty and simplified, designed to hold up at large sizes and in high-contrast color applications.