Sans Normal Sedad 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mute Arabic' by Indian Type Foundry; 'Camphor' by Monotype; and 'Core Gothic N', 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, clean, modern, friendly, neutral, functional, everyday legibility, approachable modernity, system versatility, clean branding, rounded terminals, humanist, open apertures, soft geometry, high legibility.
A clean sans with softly rounded terminals and a calm, even stroke texture. Forms balance geometric circularity with subtle humanist modulation, giving letters a smooth, approachable presence without feeling overly mechanical. Apertures are open and counters are generous, supporting clear word shapes in text. Capitals are straightforward and well-proportioned, while lowercase shows simple, readable construction with a single-storey a and g and a tall, clean f; figures are plain and sturdy with consistent alignment and spacing.
This font fits interface typography and product contexts where clarity and an even rhythm are important, including app UI, dashboards, and wayfinding. It also works well for brand systems, marketing copy, and editorial layouts that need a contemporary sans with a gentle, approachable finish.
The overall tone is modern and neutral with a friendly softness. Its rounded finishing and open shapes make it feel approachable and contemporary, suited to clear communication rather than display-driven personality.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a smooth reading rhythm. Rounded terminals and open apertures suggest an aim to feel modern and friendly while remaining restrained enough for broad use across digital and print.
Round letters (like C, O, and e) maintain consistent curvature, and joins stay smooth, avoiding sharp corners. Diacritics aren’t shown, but dots and punctuation in the sample appear compact and unobtrusive, keeping the texture tidy at larger sizes.