Sans Normal Sekom 8 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Chankfurter' by Chank and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, editorial, friendly, modern, clean, approachable, soft, versatility, legibility, approachability, modern neutrality, rounded, geometric, open counters, low contrast, even rhythm.
A clean sans with softly rounded terminals and evenly weighted strokes that keep contrast low and texture consistent. Curves are generous and circular, with open apertures and counters that stay clear at text sizes. Uppercase forms are straightforward and geometric, while lowercase letters use simple, contemporary constructions (notably single-storey a and g) that maintain a smooth, continuous flow. The overall rhythm is calm and regular, with balanced proportions and minimal visual quirks.
This font is well suited to UI and product text where clarity and a smooth, non-distracting texture are important. Its friendly roundness also works for branding, packaging, and signage that aim for an approachable, contemporary voice, while remaining readable in longer editorial passages.
The rounded finishing and open shapes give the type a friendly, approachable tone without feeling casual or decorative. It reads as modern and neutral, with a gentle softness that can make interfaces and consumer-facing communication feel welcoming and easygoing.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and visual comfort through rounded terminals, open forms, and a steady stroke rhythm. It aims to be broadly usable across digital and print contexts while maintaining a warm, modern character.
Numerals follow the same rounded, monoline logic and feel well integrated with the letters. Joins and corners are slightly softened throughout, which helps avoid harsh spots in dense text and contributes to an even, polished color on the page.