Sans Normal Arras 16 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Rebrand' by Latinotype and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, branding, modern, clean, neutral, friendly, minimal, versatility, legibility, neutrality, clarity, modernity, open, rounded, airy, geometric, unfussy.
A crisp sans with round, open bowls and a largely geometric construction. Strokes are even and smooth, with gentle curves and clean terminals that avoid overt stylization. Counters are generous, apertures stay open, and spacing feels relaxed, giving the text an airy rhythm. Uppercase forms read straightforward and balanced, while lowercase shapes keep a simple, contemporary skeleton with no calligraphic modulation.
Well-suited for interface copy, wayfinding, and general-purpose communication where clarity and a light visual footprint are important. Its open shapes and even texture also make it a practical choice for editorial layouts, presentations, and restrained brand systems that need a contemporary sans.
The overall tone is modern and neutral with a subtle friendliness coming from the rounded forms and open counters. It feels unobtrusive and matter-of-fact, aiming for clarity rather than personality-driven expression.
The font appears designed as a versatile, contemporary sans that prioritizes legibility and a calm typographic color. Its simple geometry and open forms suggest an intention to perform reliably across a range of sizes and settings without drawing attention away from content.
The design maintains consistent curvature across rounds (C, O, Q, e), and diagonals (V, W, X, Y) stay clean and sharp without becoming aggressive. Numerals appear straightforward and readable, matching the letterforms in stroke treatment and overall color.