Sans Normal Akril 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Guess' by DearType, 'Aspira' by Durotype, '-OC Format Sans' and '-OC Pajaro' by OtherwhereCollective, and 'Mouser' by Sharkshock (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, utilitarian, clarity, impact, approachability, simplicity, versatility, geometric, rounded, compact, sturdy, high legibility.
A sturdy sans with simplified, geometric construction and generous rounding in bowls and terminals. Strokes are heavy and even, with minimal modulation and clean, unbracketed joins. Counters are relatively open for the weight, and curves feel circular and steady, giving letters like O, C, and G a smooth, consistent rhythm. The lowercase is compact and workmanlike, with a single-storey a and g, short, squared shoulders, and clear punctuation-like dots on i and j; numerals follow the same solid, straightforward build.
This font performs best in headlines and display settings where a strong, compact voice is needed, such as posters, signage, packaging, and brand wordmarks. It can also serve for short UI labels or callouts when high visibility and quick recognition are priorities.
The overall tone is contemporary and approachable, pairing a friendly roundness with a confident, no-nonsense weight. It reads as practical and direct rather than delicate or expressive, suitable for messages that need to feel clear and dependable.
The type appears intended to deliver a modern, highly legible sans that stays friendly through rounded geometry while retaining a solid, attention-grabbing weight. Its consistent shapes and restrained detailing suggest a focus on clarity and broad, everyday applicability.
The design leans on simple silhouettes and broad curves, which helps maintain clarity at distance and in quick scans. The density of the strokes gives text a strong presence, while the rounded forms keep it from feeling harsh.