Sans Normal Ingew 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Round' by Artegra and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, logo, playful, friendly, cartoon, bubbly, cheerful, approachability, bold impact, fun display, casual branding, rounded, soft, chunky, bulky, blunt.
A heavy, rounded sans with inflated, soft-cornered forms and a compact internal rhythm. Strokes are thick and smooth with minimal modulation, and terminals are broadly rounded or blunt, giving counters a small, punched-out feel. The uppercase is compact and blocky with generous curves on letters like C, G, O, and S, while diagonals (V, W, X, Y, Z) remain sturdy and simplified. The lowercase is similarly bulbous, with single-storey a and g, short extenders, and wide, rounded joins that keep word shapes cohesive at display sizes. Numerals follow the same chunky, rounded construction, emphasizing weight and clarity over fine detail.
Best suited for headlines, short copy, and branding where bold, friendly letterforms are an asset—such as kids-oriented projects, entertainment, casual food and beverage packaging, stickers, and social graphics. It also works well for logos and wordmarks that benefit from rounded, approachable shapes.
The overall tone is warm and approachable, with a toy-like, snackable presence that reads as fun rather than formal. Its cushioned geometry suggests friendliness and humor, making text feel casual, upbeat, and slightly cartoonish.
The design appears intended to deliver maximum visual impact with soft, rounded geometry, prioritizing charm and immediacy over typographic subtlety. It’s built to feel welcoming and fun in display settings where strong silhouettes matter.
Counters and apertures are intentionally tight, which boosts impact but can reduce differentiation at small sizes. The design’s broad curves and simplified joints create strong silhouette recognition, especially in short words and headlines.