Sans Normal Omkeh 18 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Fold Grotesque' by Colophon Foundry, and 'Malnor Sans' by Sikifonts (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, signage, modern, confident, friendly, clean, technical, impact, clarity, versatility, contemporary branding, legibility, geometric, rounded, sturdy, clear, contemporary.
A heavy, geometric sans with broad proportions and a sturdy, even color on the page. Strokes are low-contrast with largely monoline construction and subtly softened corners, giving curves a smooth, continuous feel. Counters are generous for the weight, and round letters lean toward circular forms; terminals are mostly straight, with a few gently shaped joins to keep the texture from feeling rigid. The overall rhythm is open and stable, with simple, uncluttered shapes that hold up well at larger sizes.
This font suits bold headlines, posters, and brand marks that need a strong, contemporary presence. Its wide stance and open counters also make it effective for UI labels, navigation, and signage where quick recognition matters more than tight text economy.
The tone is modern and straightforward, combining a confident voice with a slightly friendly softness from its rounded geometry. It reads as contemporary and utilitarian rather than expressive or quirky, projecting clarity and reliability in headings and short text.
The design intent appears to be a no-nonsense, geometric sans that delivers impact while staying clean and approachable. Its consistent stroke weight and broad proportions suggest a focus on clarity and contemporary versatility in display and interface contexts.
Numerals match the uppercase in width and weight, with rounded bowls and clear silhouettes; the “0” is a plain oval without internal marking, and figures generally feel designed for strong presence. The lowercase maintains simple, compact forms with unobtrusive details, keeping word shapes clean and highly legible at display sizes.