Slab Square Hifa 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Equip Slab' by Hoftype, 'Corporative Slab' by Latinotype, 'Weekly' by Los Andes, and 'Prelo Slab Pro' and 'Sharp Slab' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, workwear, retro, confident, friendly, impact, readability, heritage, chunky, bracketless, blocky, ink-trap like, high legibility.
A heavy slab-serif with compact, squared proportions and broad, rectangular serifs that read as mostly unbracketed. Strokes are thick and even, with low contrast and a slightly condensed feel created by tight counters and wide verticals. Terminals tend to finish flat, and several joins show small angular notches that resemble ink-trap-like cut-ins, sharpening the silhouette at display sizes. Round letters (O, C, G, Q) keep a solid, near-circular bowl with generous weight, while the lowercase maintains a straightforward, sturdy construction with a two-storey g and a short-shouldered r.
Best suited to headlines, posters, and brand marks where a strong typographic presence is needed. It also works well for packaging, labels, and signage thanks to its dense strokes and clear, stable letterforms.
The overall tone is robust and assertive, evoking classic industrial and collegiate signage. Its strong slabs and compact rhythm give it a no-nonsense, dependable voice, while the rounded bowls keep it approachable rather than severe.
The design appears intended to deliver a durable slab-serif voice with strong economy of form—favoring flat terminals, compact counters, and consistent weight for high-impact readability. Its details suggest attention to keeping joins crisp and maintaining clarity under heavy ink or at large sizes.
The numerals are heavy and highly readable, with simple, blocky forms that match the letterweight closely. Spacing appears steady in text, and the bold color holds together well across mixed-case pangram settings.