Serif Flared Polu 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type, 'Equip' and 'Galvani' by Hoftype, 'Gordita' by Type Atelier, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, retro, sporty, punchy, confident, playful, impact, motion, emphasis, display, flared, bracketed, rounded, compact, dynamic.
A heavy, right-leaning serif with compact proportions and a broad footprint. Strokes are thick and largely even, with stems that subtly flare into bracketed, wedge-like terminals rather than sharp hairline serifs. Curves are full and rounded (notably in bowls and counters), while joins and terminals are cut with angled facets that create a lively, forward-driving rhythm. The overall texture is dense and dark, with sturdy, simplified forms that favor impact over delicacy.
This font is best suited to attention-grabbing settings such as headlines, posters, event graphics, team or sports branding, and bold packaging callouts. It can also work for short subheads or pull quotes where a dense, energetic italic texture is desired, but it is likely most effective at larger sizes where its flared terminals and angled cuts read clearly.
The tone reads energetic and assertive, with a vintage, display-oriented swagger. Its bold italic posture and flared endings suggest motion and confidence, giving it a sporty, headline-ready personality that feels friendly rather than formal.
The design appears intended as a high-impact display serif that blends classic flared terminal cues with a modern, streamlined bold italic construction. It aims to deliver speed and emphasis while keeping letterforms simple, sturdy, and consistently dark for strong visibility in branding and promotional typography.
The numerals and capitals keep the same chunky, flared treatment, producing strong silhouettes and high sign-like presence. Diacritics are not shown; the sample text emphasizes how the face holds together as a dark, cohesive block at large sizes.