Sans Normal Lubah 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Boston' by Latinotype, 'Axiforma' by Monotype, and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, playful, punchy, friendly, retro, impact, motion, approachability, display clarity, energy, chunky, rounded, oblique, soft corners, compact counters.
This typeface presents heavy, rounded sans letterforms with a consistent oblique slant and a compact interior structure. Strokes are broadly even, with smooth curves and gently softened joins that keep forms blunt rather than sharp. Round letters like O/C read as robust ellipses, while diagonals (A, K, V, W, X) feel thick and stable, giving the overall rhythm a dense, energetic texture. The numerals are similarly weighty and rounded, designed to hold their shape clearly at display sizes.
It suits short-form, high-impact typography such as headlines, posters, brand marks, packaging callouts, and energetic campaign graphics. The strong slant and heavy shapes also work well for sports-related identity systems and promotional materials where immediacy and presence are more important than long-text comfort.
The overall tone is bold and upbeat, combining a sporty, poster-ready attitude with friendly, approachable curves. Its slanted stance adds motion and urgency, while the rounded geometry keeps it from feeling aggressive. The result is expressive and attention-grabbing, with a lightly retro, headline-driven character.
The design appears intended to deliver maximum visual impact with a sense of motion, using rounded, sturdy forms to stay friendly while remaining assertive. It prioritizes bold recognition and graphic clarity in display settings, aiming for an energetic voice that reads quickly and confidently.
Spacing appears generous enough for the weight, and the consistent slant across caps, lowercase, and figures creates a cohesive forward-leaning cadence. Counters and apertures are relatively tight for the mass of the strokes, reinforcing a compact, high-impact silhouette.