Sans Normal Ebmaz 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui text, marketing, headlines, modern, clean, friendly, casual, lively, clarity, approachability, momentum, versatility, oblique, humanist, rounded, open, airy.
This typeface is an oblique sans with smooth, rounded construction and gently tapered joins that keep strokes feeling soft rather than mechanical. Curves are broad and even, with open counters and uncomplicated terminals that read clearly at text sizes. Proportions stay balanced across the set, with a straightforward, contemporary skeleton and consistent curvature that produces an even typographic color. Numerals follow the same rounded logic, with simple shapes and comfortable spacing that supports continuous reading.
It works well for brand systems, product messaging, and editorial layouts where a friendly modern sans is needed with added motion from the slant. The clear, open forms also suit UI copy, dashboards, and marketing collateral that must remain readable while feeling contemporary.
The overall tone is modern and approachable, combining a clean sans structure with an easy, conversational slant. It feels energetic without being flashy, making it suitable for designs that want a friendly, contemporary voice.
The design appears intended to deliver a versatile, everyday sans with a built-in sense of movement. By pairing rounded, open shapes with a steady oblique rhythm, it aims to stay readable in text while offering a more expressive, modern texture for display use.
The oblique angle is pronounced enough to add momentum in headlines and short passages, while the restrained detailing and open forms help maintain clarity in longer text. Rounded geometry and smooth transitions give it a polished, contemporary finish.