Sans Normal Sogut 7 is a light, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, logotypes, packaging, posters, elegant, editorial, refined, minimal, modern, economy, elegance, clarity, stylishness, verticality, airy, delicate, elongated, graceful, high-contrast feel (subt.
The design is a slender, vertical sans with gently tapered strokes and subtle contrast that becomes more noticeable in curves and terminals. Forms are clean and rounded rather than geometric, with soft, understated endings that keep the texture light and open. Spacing and rhythm emphasize height and narrowness, producing a crisp, streamlined line in both capitals and lowercase.
It suits headlines, subheads, logotypes, packaging, and poster typography where a tall, sophisticated voice is desired. The narrow build makes it useful for tight layouts and stacked compositions, and it can add a clean editorial character to magazine-style design, branding systems, and interface display text at larger sizes.
This font communicates an elegant, airy tone with a quietly refined presence. Its tall proportions and delicate strokes lend it a poised, fashion-forward feel that reads as modern with a hint of editorial sophistication.
The letterforms appear designed to achieve a sleek, space-efficient footprint while maintaining a polished, high-end tone. The controlled contrast and restrained terminals suggest an intention to feel refined and contemporary without resorting to overt ornament.
Capitals read especially architectural and columnar, while the lowercase introduces a softer, more lyrical rhythm through rounded bowls and gentle curves. Numerals follow the same tall, slender logic, helping maintain a consistent, vertically oriented texture across mixed text.