Sans Superellipse Ruril 17 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, magazines, condensed, modern, editorial, clean, structured, space-saving, editorial tone, modern geometry, headline impact, tall, crisp, minimal, narrow-set, high-waisted.
A tall, condensed sans with smoothly squared curves and a compact, vertical rhythm. Strokes are clean and consistent with subtle contrast, and terminals are mostly flat or softly rounded, giving counters a superellipse-like feel. Uppercase forms are narrow and stately, while lowercase maintains straightforward, utilitarian constructions with simple bowls and restrained joins. Spacing is tight and efficient, producing an economical texture that stays even across lines.
Best suited to headlines, subheads, and short-to-medium copy where space efficiency and a vertical, editorial look are desirable. It works well for magazine layouts, posters, branding systems, and packaging that benefit from a compact footprint and a contemporary sans presence.
The overall tone is modern and editorial, balancing a no-nonsense clarity with a slightly stylized, display-minded narrowness. Its tall proportions and crisp shapes feel composed and confident, suggesting a contemporary, urban sensibility rather than a casual or playful voice.
The design appears intended to deliver a condensed, space-saving sans that remains readable while adding a distinctive, softly squared geometry. Its proportions and controlled detailing suggest a focus on modern display typography that can still function in structured editorial settings.
In text, the condensed width creates strong vertical emphasis and a distinctive columnar color, making word shapes feel compact and upright. Rounded-rectangle bowls and gently softened corners keep the design from feeling mechanical, while the narrow apertures and slim counters can make dense settings appear darker at smaller sizes.