Sans Normal Omlay 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont; 'Moveo Sans' by Green Type; 'Prelo Pro' by Monotype; and 'Kylo Sans', 'NuOrder', and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, straightforward, display impact, modern clarity, friendly branding, geometric, rounded, clean, sturdy, compact.
A heavy, geometric sans with broad, rounded curves and minimal stroke modulation. Counters are fairly open for the weight, and terminals are mostly blunt with subtly softened corners. Uppercase proportions feel compact and stable, while lowercase forms show simple, single-storey constructions (notably the a and g) and a short-armed r, keeping the texture even. Numerals are robust and highly legible, with a clean, contemporary rhythm across lines of text.
Well-suited to headlines, posters, and display typography where bold, clear shapes need to hold up at a distance. It also fits contemporary branding, packaging, and signage that benefit from a friendly geometric voice and strong numeral clarity.
The overall tone is friendly and pragmatic, combining a contemporary geometric feel with a sturdy, no-nonsense presence. It reads as approachable rather than formal, with a confident weight that suits attention-grabbing messaging without feeling aggressive.
The likely intention is a modern, geometric workhorse for display use: simple forms, consistent rhythm, and high-impact silhouettes aimed at clarity and approachability in marketing and editorial settings.
The design leans on circular and oval geometry (especially in O, C, G, and 0), paired with flat-sided stems that give a solid, poster-ready silhouette. Spacing appears comfortable in the sample text, producing a dark but controlled typographic color at larger sizes.