Sans Superellipse Pogar 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Resolve Sans' by Fenotype, 'Ikigai' by Monotype, 'Hype vol 3' by Positype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sports, industrial, condensed, bold, modern, headline, space saving, high impact, modern geometry, display clarity, compact, tall, geometric, squared-round, dense.
A compact, tall sans with tightly controlled proportions and a pronounced vertical rhythm. Strokes stay largely uniform, producing a solid, poster-like color, while counters are small and often squarish with rounded corners, giving round letters a superellipse feel. Terminals are clean and blunt, curves are smooth but constrained, and joins are crisp, resulting in a dense texture that holds together well in stacked lines. Numerals and lowercase follow the same condensed, upright construction, with simplified forms that prioritize impact over interior space.
Well suited to headlines, posters, and display typography where space is limited but presence is required. It can also work for branding, packaging, and editorial cover lines that benefit from a compact, high-impact sans, and for signage or wayfinding when used at sufficiently large sizes.
The overall tone is assertive and functional, with a contemporary, industrial edge. Its compressed geometry and dark massing create a no-nonsense voice suited to strong statements and attention-grabbing copy.
Likely designed to deliver maximum visual punch in a compressed footprint while keeping forms clean and contemporary. The rounded-rectangle construction suggests an intention to blend geometric clarity with softened corners for a modern, approachable industrial look.
The condensed width and small counters make the typeface feel most comfortable at larger sizes, where its rounded-rectangle bowls and tight apertures read as intentional design character rather than crowding. The vertical emphasis is consistent across capitals, lowercase, and figures, reinforcing a cohesive, columnar silhouette in text lines.