Sans Normal Afray 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ageo' by Eko Bimantara, 'Futura PT' by ParaType, 'Tafel Sans' by Sudtipos, 'Futura TS' by TypeShop Collection, 'URW Geometric' by URW Type Foundry, and 'Drystick Geo Grotesk' by deFharo (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, lively, sporty, modern, approachable, add motion, increase approachability, modern branding, clear display, rounded, soft corners, generous curves, open counters, compact joins.
A slanted sans with rounded, softly squared contours and sturdy, monolinear strokes. Curves are smooth and generously radiused, giving letters like C, G, O, and S a circular, open feel, while straight segments maintain clean, slightly tapered terminals. Proportions are compact and stable, with clear apertures and counters that stay open at display sizes; the lowercase forms remain simple and utilitarian, and the numerals are straightforward and highly legible with consistent stroke behavior.
Well-suited to headlines, brand marks, and promotional graphics where a clean, energetic slant helps add momentum. It also works for packaging and interface labels that benefit from a friendly, modern sans with robust shapes and clear counters, especially at medium to large sizes.
The overall tone is upbeat and approachable, with a sporty, contemporary energy that feels informal without becoming playful or decorative. Its rounded geometry and steady rhythm convey friendliness and clarity, making it feel confident and easygoing in headlines or short bursts of text.
Likely designed to deliver a contemporary, energetic sans voice with softened geometry and an italicized forward motion. The intent appears to balance bold presence with approachable rounding for versatile use in branding and attention-grabbing display typography.
The italic angle is pronounced enough to add motion while keeping letterforms recognizable, and the set maintains consistent rounding and curvature across caps, lowercase, and numerals. The sample text shows strong word-shape cohesion and clear differentiation between similarly shaped characters through open bowls and distinct joins.